Identity and online presence for owner-led businesses.

We're for business owners who want their audience to see them as clear and credible. Whether you're starting out or trying to grow.

Clear decisions, realistic investments and fast turnaround. Work that comes from the people you meet on day one.

What you get: great work that lands as intended. Ready to use. Built to hold up.

Book a Clarity Session >

£499

60 minutes. A clear plan. Money-back guarantee.

Launch offer: free 30-min follow-up session until 31 July.

A laptop displaying the As Intended brand mark on a desk, with a hand on the mouse next to a notebook and stationery

You know what you do is great, but often, it doesn't come across that way.

When your message isn't clear, clients go to competitors who are clearer, not better.

Your pitch, homepage and referrals all say different things. You win in the room but fail online. These are symptoms of the same problem.

If people don't get you, they can't trust you. If they can't trust you, they don't act.

We work with business owners at every stage.

Starters

You're launching and want to get it right immediately. You have a great offer but need confidence explaining it simply.

Post-launch

Your brand, website, and messaging haven't grown with you. Nothing's consistent, you don't look your best and the message isn't landing.

Trusted Experts

You win sales in the room, but your online reputation isn't landing.

Sound familiar?

We're the right people to talk to.

A member of the As Intended team leaning against a stone wall

Built in sequence by one team.

We explain every decision as it happens: what we chose, why and what's next.

One team from brief to handover. No secrets. No handoffs.

We've worked across insurance, technology, consulting, public sector, fitness, food and drink, publishing and more. The brief changes. Our standards don't.

A specialist in your sector can't always see what isn't landing, because they're too close to it. We can.

Three recent projects, each from strategy through to launch:

Scribe business card mockup on teal fabric

Scribe

Professional indemnity underwriting start-up

Brand, messaging and launch website. Hit full capacity during early access onboarding.

scribemga.com >
Forte brand billboard reading 'Prepare, progress, protect.'

Forte

Specialist insurance broker

Brand strategy, messaging, identity and full website, built from scratch. Scaled to a team of nine within months of launch.

fortebrokers.com >
Migrate staff ID badges on a blue background

Migrate

Data consultancy with 20+ years of trading

New positioning, identity and website. The client called it one of their best strategic decisions.

migratedata.co.uk >

What our clients say.

"Tom and Ross brought a structured, practical approach to everything from positioning through to execution. What stood out was their ability to balance strategy with delivery."

Matt Jones

Managing Director & Co Founder, Forte

"Working with Tom and Ross has been one of the best strategic decisions we've made. Rather than just delivering what we asked, they proactively identified and executed what we needed."

George Tye

Director, Migrate

Stone steps leading up between two buildings

Great work at a reasonable investment.

Most agencies charge for layers you don't benefit from. Account managers. Handoffs. Overheads. We don't carry those.

We reduce rework by making decisions early and in the right order. What we deliver holds up in the real world: in pitches, on calls, and when you're not present.

If it needs explaining, it isn't finished.

Not sure where to start? Start here.

A Clarity Session is 60 minutes with Tom.
A thorough look at where you are and what needs to happen next.

Want to see what to expect? We've shared a redacted example from a real session.

See an example >

What you get:

  • A 60-minute session with prep and a deck to explore your brief in detail.
  • A two-page plan for the next 30, 60, and 90 days.
  • Three honest paths forward: DIY, run it with your team, or work with us (with clear options and investment bands).

£499. Credited in full against your first project if you work with us within three months. Not happy? Full refund. No fuss.

Book your Clarity Session >

Already clear on what you need?
Get in touch >

The team

Tom

Founder

Tom's background covers marketing, brand, commercial strategy, business development and operations. He thinks about the people and the business, not just the marketing. Clients say he is approachable, easy to talk to, quick to understand their needs and good at making complex things clear.

Ross

Creative Design Lead

Ross has worked across business and consumer brands, including technology, consulting, sport, publishing and more. He's involved in the thinking from day one, rather than waiting for a brief at the end. This is why the work feels like it belongs to the business owners, not the studio. When the work lands, he lets it speak for itself.

Are we right for you?

We work best with people who can make decisions and want a partner who will tell them what they need to hear, not just what they want to hear.

If there's no clear decision-maker, you're looking for the cheapest option, or you need a full-time department, we're not the right fit.

Ready to invest in work that does the job before you're in the room?

£499

60 minutes. A clear plan.Money-back guarantee.

Launch offer: free 30-min follow-up session until 31 July.

Book a Clarity Session >

Talk to Tom